Pricing
Fixed. Written down. On the page.
Every other studio makes you sit through a sales call to find out if you can afford them. Here's the price. Scope is fixed before we start, in writing — if we run over, that's our problem, not your invoice.
Prototype Sprint
£2,5001 week · 50% up front
A real app on your phone, not a Figma file. One core flow, working end to end.
- Designed screens for the main flow
- Working build via TestFlight
- Real data, real API calls
- 30-min walkthrough call
- Credited in full against an MVP Build
MVP Build
Most start here£8,5004 weeks · 50% up front, 50% on submission
Your product live — web, mobile or both — with everything from the gap already handled.
- Web app, or iOS + Android from one codebase
- Accounts, auth, payments, push
- Backend, database, admin panel
- AI and voice features where they earn their place
- Store submission handled, if it's mobile
- Source code and IP transferred to you
- 30 days of post-launch fixes included
Ship & Grow
£1,200per month · 30 days' notice
Shipping the app is the start. This is the part most founders underestimate.
- ASO for mobile, SEO and landing pages for web
- Store screenshots & preview video
- In-app events and seasonal pushes
- Analytics, funnels, crash monitoring
- One release per month
Already built something with Lovable, Bolt or Cursor?
Half the founders who call us have a prototype that demos beautifully and falls over with fifty users. We take it from there — auth, security, data model, cost control, store submission. From £4,000, scoped after a free 30-minute teardown.
Money questions
Asked on every call, answered here.
What if it takes longer than four weeks?
The price doesn't move. We scope tightly before signing precisely so this stays our risk. The one thing that moves the date is you changing what you want mid-build — and then we'll say so, in writing, before doing the work, with a number attached.
What's not included in £8,500?
Third-party running costs stay on your own accounts: app store fees (~£100/yr Apple, £25 one-off Google), AI API usage, hosting above free tiers. Content — copy, logo, brand — comes from you or is quoted separately. Everything else that makes the app work is in.
Who owns the code?
You do, in full, on final payment. Private repo in your account from day one — you watch the commits land. No proprietary framework, no hosting we hold hostage. A standard, boring stack, so any developer can pick it up after us.
How do payments work?
50% to start — it books the slot and starts the clock. 50% on store submission or web launch, not on Apple's approval timeline, which belongs to Apple. Invoices are payable within 7 days.